I got this rush every time I looked and saw that my numbers had gone up again! Not everyone has this reaction to Facebook ads, especially their first time out of the gate. It is hard to entice people to click on an ad that offers something of value to them, especially if it's free. Even if I'm on Facebook just to procrastinate or see what my friends are up to, I'll click on your ad if it offers me something useful.
It's a struggle to keep up sometimes.
Put List Building on Autopilot
The Fine Print of Running Facebook Ads
How can I keep my cost-per-conversion down?
But Optimized CPM gives me a crazy expensive Cost Per Mille!
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