Why E-commerce Is a booming business in Australia

POSTED BY Daniel Doherty
ON Nov 4, 2013

Did you know 94% of the entire population of Australia has access to high-speed Internet and 60% of them go online multiple times a day? What does this mean? It means that online businesses such as e-commerce websites have a really good opportunity to reach a very large section of the population. So, why is e-commerce in Australia considered one of the biggest business opportunities that is expected to grow rapidly?

Numbers don't lie

Australian e-commerce sales were at $27 billion in 2010 and have reached more than $37 billion in 2013.  Not just that, sales have been continuously demonstrating an increase of $3-4 billion every year. In terms of business, this represents a viable opportunity of revenue generation.

Consumers are spending more

When you consider the fact that the Australian consumers had an average annual online spending of $1048 in 2006 and it has grown significantly to $2108 into 2013 – it's easy to agree to the notion that people are spending more freely online than they were before. 73% of Internet users belonging to the age group of 35 to 44 have done shopping online. Australian consumers spent a total of $16 billion online in 2012. Their New Zealand counterparts spent more than $3 billion the same year. Doesn't e-commerce sound like a great business? Of course, it does.

What's pushing this trend?

There is an increasing tendency in the Australian population for preferring online shopping over local retail shopping. 55% of Australians think that online shopping portals offer lower prices. That's why they are more open to buying things online. In addition to that, more than 1/5 of the population prefers online shopping. That is because of the convenience it offers and the wide range of items available online.

Why create e-commerce solutions for Australian population?

As the statistics reveal, Australians make more than half (53%) of their online purchases on e-commerce sites. Consumers like to purchase more often from such websites because they are considered reliable local brands.

What can we expect from the future of e-commerce in Australia?

Looking at the predicted growth of e-commerce in Australia by 2016, the spending is expected to grow in the range of about $27 billion in Australia and $5.37 billion in New Zealand. In addition to that, m-commerce, which is the new face of e-commerce, is going to fuel the increase in spending. This is due to easy accessibility to the online shopping portals via mobile devices. In fact, 57% of online shoppers have spent more using their mobile devices in the past year.

In short, opportunities are endless and getting started with an e-commerce business is easier than ever. The question is: are you ready to take your slice of this opportunity from the market?


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Daniel Doherty

Daniel Doherty is a web developer and content marketer since 2001. Specifically working with WordPress he loves to help others understand the magic of using tools to automate their learning, creating content and marketing their business - preferably on autopilot. That said, he's an avid reader and geeks out on the technology, thinking outside of the box. He's a bit of a foodie too and can cook when he manages to disconnect from the Matrix. Loves cupcakes. You can follow Daniel's content related posts on Twitter @ThriveContent, website related content @MerlinFX and cafe/restaurant content @BlendAll.

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