How to Create a Successful Blog Strategy: A Step-by-Step Guide

Daniel_Doherty
POSTED BY Daniel Doherty
ON Jan 3, 2015

I love the content Hubspot creates around content and blog strategy. Worth a read and implementing.

Instead, people care about your ideas,your generosity, and your willingness to take risks and learn from mistakes — those are the kinds of things that can give you a voice in the conversation. It isn't enough to simply have a blog —  I've found that documenting your blog strategy is a great way to bridge the gap to successful execution.

.. businesses need to spend time creating a blogging strategy that allows for high-quality content creation so you can, slowly, build a reputation for thought leadership that will pay off big time in the long term.

Why Does Your Blog Exist?
Who Are Your Ideal Customers?
Which Of Your Competitors Have Blogs?
Which Keywords Are You Targeting?
Where Will You Distribute Your Blog Content?
How Will You Promote Your Blog Content?
Who Will Run Your Blog?
How Many Blog Posts Can You Commit To Scheduling?
Which Metrics Matter To You?

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Daniel Doherty

Daniel Doherty is a web developer and content marketer since 2001. Specifically working with WordPress he loves to help others understand the magic of using tools to automate their learning, creating content and marketing their business - preferably on autopilot. That said, he's an avid reader and geeks out on the technology, thinking outside of the box. He's a bit of a foodie too and can cook when he manages to disconnect from the Matrix. Loves cupcakes. You can follow Daniel's content related posts on Twitter @ThriveContent, website related content @MerlinFX and cafe/restaurant content @BlendAll.