You pride yourself on the content you create; it’s interesting and useful to your readers. Some of it is valuable enough to sell, in the form of downloads. However, even giving some of it away free is often well worth the returns in building an ever more valuable email list.
If you have an actual product to sell or give away, such as an app or even a template of some kind, then your visuals are even more important. Your audience wants, sometimes needs, to see what it looks like on their own devices.
In any case, readers clicking on that downloadable content is vitally important to you. If that’s not happening often enough to suit you, it could be that your visuals are simply not enticing enough.
Not only is this depriving you of sales or customer data, possibly both, but it is also costing you in terms of free marketing. Many Pinterest users post images of products for any number reasons, and they are some of the best customers to reach. Shopify found that users coming from Pinterest spent twice as much as those referred by Facebook.
Now that you know how important it is to have professional images of your product to show your audience, what is the best way to go about getting them? Big corporations have teams to create mockups for this purpose, or the funds to hire design agencies to do it for them. But what is a small, independent blogger supposed to do?
You may want to consider using Placeit.
What is Placeit?
Simply put, Placeit lets you create a mockup of what your product or content looks like on any number of mediums and devices.
Yes, if you are somewhat computer savvy, it may be (just) possible for you to do something like that yourself. But it is actually an enormous pain to do it manually. It can take forever, and odds are the results will be less than impressive.
Instead, you can simply provide a screenshot or URL on Placeit, and generate mock-ups for as many devices as you like. Then will be able to see how your digital product will look on phones, tablets, and computers. Or you can see how your images will look on mugs, tee shirts or other physical products.
The advantage to this is that you will have unique visuals that distinguish you from other websites who are using stock images that could show up at any time on a variety of other websites – even those of competitors!
With Placeit, you could have professional looking images on your own website, on your social media pages and even provide proof to clients of work you can do for them. Here is just a sample of the kinds of things Placeit offers:
- iOS App Store Screenshots
- App Demos
- Responsive Mockups
Apparel and Print Mockups
- Tee shirts
- Business Cards
- Facebook Ads
- Tee shirt designs
- Sports Logos
Placeit Gives You Video!
This is huge. A 2015 study found that four times as many people prefer watching a video about a product rather than reading about it.
Don’t make the mistake of thinking videos are only for app demos or other types of products which involve movement. They are effective for products which remain static, as well, such as art, business cards and much more.
Placeit makes that so easy for you. You can either upload a video you’ve already made, or use Recordit to record your screen. There are videos on Placeit’s website showing you exactly how to do this on both Windows and Mac computers.
The whole process is easy, and you can just filter the mockups and videos to get exactly what you need.
So how much does all of this cost?
Obviously, it is much less than hiring an agency to do everything for you. At the same time, it is more than just using stock photos for all of your visuals. If you only need to use the service once, then it won’t be precisely cheap, but should still be affordable. The good news is, if you need to use it on a regular basis, there are significant discounts if you choose to subscribe.
The good news is that you can do all of the work and see exactly what results you can achieve before paying for anything at all. Using the service is free, right up until you download a project that you’ve completed.
Is Placeit Worth the Cost?
Images and videos are becoming more and more important to consumers. For instance, Facebook photos generate a mind-boggling 87% engagement, while other types of content get no more 4%. If simply changing the visuals on your websites, social media and download pages gets you more sales, user data or engagement, then there is no question that the price would be a good investment.
That is why being able to use it for free is such an excellent option. Even if you have no experience whatsoever in design or Photoshop, you can see exactly what type of improvement is possible by uploading your images or videos and experimenting with various ways of using them.
Once you have the mockups completed, you can compare them to your existing visuals. At that point, you should be able to determine whether the improvement is worth the cost and decide to download your completed project or not.
Even though you might question the value of paying something like $29 for a video that lasts only 15 seconds or less, the price is actually affordable enough to test your audience with and find out exactly how much of a difference it will make. The same is true regarding images, which cost even less.
You can consider the cost as an investment or a gamble. But given the statistics about the significant impact visuals can have on sales and customer engagement, the financial risk is fairly small compared to the potential benefits. You have nothing to lose by at least giving Placeit a try.
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