8 Tips to Simplify Your Social Media Marketing

POSTED BY Daniel Doherty
ON May 10, 2016

I love the content that comes from Neil Patel about social media marketing. In this article you will discover eight tips to help busy social media marketers be more productive.

FULL TRANSPARENCY: Some links on this page are affiliate links, if you click a link to sign up to a paid plan it won’t cost you any extra or impact you in any way however they may give me a little thank you for referring you. If for some reason you don’t want that to happen, just google the tool I mention and find the site directly. 

Are you struggling to keep up with your social media marketing tasks? Incorporating a few changes into your social media marketing can help simplify processes, improve efficiency, and free up your time. In this article you’ll discover eight tips to help busy social media marketers be more productive.

Neil covers all the usual suspects when it comes to social media management tools and completely misses eClincher. I am totally biased to using eClincher and have used Meet Edgar, Hootsuite, Buffer and Socialoomph. But I settled for eClincher as it does most of all of these put together and then some.

Covered:

  1. Focus on the Platform With the Highest ROI
  2. Use Social Media Management Tools
  3. Reuse Old Posts
  4. Create a System for Curating and Scheduling Content
  5. Share to All of Your Social Accounts at Once
  6. Engage Selectively
  7. Batch Social Media Tasks
  8. Outsource Work

What to post or curate can be polarizing. Before you throw your hands up let me suggest about creating what we call a Content Scorecard.

If you had great engagement from a social media post in the past, use it again. You’re probably thinking, “Won’t this annoy people?” Probably not. The half-life of tweet isn’t very long, so if you’re posting the same tweet twice in a week, month, or even a day, it probably doesn’t matter much. Even if others retweet you, the duration is not very long.

You can use tools like Buffer and Edgar to repurpose and repost old social media posts. Here’s a glance into how Edgar works. You can organize your content using filters, set up your queue, and let your social media repurposing go.

You can also create multiple post times within eClincher and if you have evergreen content you can use a similar queue feature in eClincher as well. Reposting content is a good thing. Often more than not, your audience may not see the article when you have shared it to social media. Naturally the end game is for your blog to become an authority and end up as a feed in their Feedly account. Links added to Pocket and so forth. But let’s not get ahead of ourselves.

Collecting content that you want to share is a good example. If you don’t have a system, this process could take hours.Personally I am a massive user of Feedly,

Personally I am a massive user of Feedly, Pocket, and Evernote.

Using Feedly I save things to read and collate later into Evernote.
Zapier takes those and saves to Pocket for me as well so in the event I can listen to the content via the iPhone app called Lisgo that only works with Pocket. Yes there is a TTS (Text To Speech) option in Pocket but no where near as awesome as Lisgo. I can set and forget and it will read the articles at 2x speed or more if I want and just cycle to next article in the queue. This is very handy whilst you are driving.

If you’re a small business owner or marketer, you have a lot of tasks to do. One reason you might be so busy is because you’re trying to switch between multiple tasks all day long. This is a surefire way to wear yourself down and waste valuable time.

The solution is batching, which is doing all of your similar tasks at the same time.

We teach batching in all our classes, in Thrive and the Constant Content Campus Course. It truly makes life a lot simpler. By definition you are batching your content consumption using a content collection system. I call it a Listening Engine.

There is far more social media content than you need to absorb and engage with. By being selective with your engagement, you can save a lot of time and mental energy.

There is so much content out there it is insane. What to post or curate can be polarizing. Before you throw your hands up let me suggest about creating what we call a Content Scorecard.

Simply,

  1. Does the article fit with your brand, your content strategy?
  2. Will it benefit or have value for your audience?

Then let it through the gates. Ignore the rest.

I came across this realisation that after storing thousands of articles about leadership, business, entrepreneurship etc that our niche we chose around “building a smarter business” was just too huge. The amount of time we’d need to spend to create original content, curated content and share across our channels was just to huge to fathom.

So niche down on the message, ignore things that don’t fit the bill and keep going.

When I come across great pieces of content that fails the Content Scorecard test, I may still save it and in some cases send it personally to a colleague who I know might appreciate it.

Conclusion

Sometimes, it seems like social media has taken over too much of our time and mental energy. But maybe that’s because we’re not using the right methods. There are dozens of ways to save time on social media. The real issue isn’t what time-saving efforts you do, but if you actually do them.

If you want to save hours on social media this week, pick just one of the methods above and you’ll be well on your way.

Social media publishing should not take you hours and hours. Our secret weapon is a system:

  1. Listening for content
  2. Filtering it (Content Scorecard)
  3. Collecting it
  4. Consuming it
  5. Create original, Curate or share
  6. Tools: eClincher, Pocket, Evernote, Zapier.

What methods do you use? Share your comments below.

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Daniel Doherty

Daniel Doherty is a web developer and content marketer since 2001. Specifically working with WordPress he loves to help others understand the magic of using tools to automate their learning, creating content and marketing their business – preferably on autopilot. That said, he’s an avid reader and geeks out on the technology, thinking outside of the box. He’s a bit of a foodie too and can cook when he manages to disconnect from the Matrix. Loves cupcakes. You can follow Daniel’s content related posts on Twitter @ThriveContent, website related content @MerlinFX and cafe/restaurant content @BlendAll.